Focus on customer: The organization depends on its customers. Therefore, the organization should understand the current and future needs of customers, satisfy customers and strive to exceed customer expectations.
Leadership: Leaders establish the purpose and direction of the unity of the organization. They should create and maintain an internal environment that enables employees to participate fully in achieving organizational goals.
Full participation: All levels of personnel are the foundation of the organization, and only their full participation can make their talents benefit the organization.
Process approach: Manage related activities and resources as processes to get the desired results more efficiently.
Systematic approach to management: Identify, understand, and manage the interrelated processes that are systems that contribute to the efficiency and effectiveness of the organization's goals.
Continuous improvement: Continuous improvement of the organization's overall performance should be an eternal goal of the organization.